We believe in the power of storytelling. Our approach builds a symbiotic connection through narrative, forming the foundation of a brand’s identity. By blending tradition with innovation, we craft brands that don’t just exist – they endure, creating a sense of belonging and legacy. Great brands aren’t just seen; they’re felt. Through strategy, design, and human-centric thinking, we create experiences that challenge habits, shift behaviours, and leave a lasting impact.
Strategy
Forecasting market trends, analysing data, and defining guest personas — alongside understanding what guests want — enables us to develop truly world-class guest experiences. From Premier League stadia to iconic international leisure destinations — we are experts in inventing and reinventing immersive guest experiences that resonate with every audience.
- Market & Data Analysis
- Focus Groups
- Trend Analysis
- Guest Personas
- Guest Journey
- Guest Experience Mapping
- Guest Experience Design
- Implementation
- Measurement & Monitoring
Brand
From global blue chips to market-leading leisure destinations, we have developed some of the most effective brand strategies globally. Our strategic approach is highly human-centric — looking at everything from global shifts to local social attitudes — enabling us to meaningfully connect with all possible audiences. This foundational work ensures the brand ecosystem we develop is highly effective.
- Market Analysis & Research
- Brand Audits & Workshops
- Customer Segmentation
- Brand Positioning
- Brand Proposition
- Naming & Verbal Identity
- Visual Identity
- Brand Guidelines
- Brand Mobilisation
Experience
We partner with venues to create unforgettable guest experiences, underpinned by a holistic venue strategy. Whether it’s a new stadium, luxury hotel, or simply a cocktail bar. By using a consistent strategic foundation, we can build world-class destinations where people love to socialise, stay, work, and shop. This approach not only drives commercial returns, but keeps people coming back time and again.
- Market Analysis & Research
- Venue Audit
- Customer Segmentation
- Spacial Analysis & Feasibility
- Commercial Analysis
- Venue Strategy
- Guest Journey
- F&B Strategy
- Environmental Design
Wildfire clients include:
- AELTC The Championships Wimbledon
- AFC Bournemouth
- Amazon
- Ascot Racecourse
- Benfica
- Chelsea F.C.
- Eintracht Frankfurt
- England Rugby
- Everton F.C,
- ExCeL London
- Extra Electronics
- Farnborough International
- FIFA
- Fulham F.C.
- JUS burger
- Katar Hospitality
- Keith Prowse
- Kofler Group
- Lina Stores
- Manchester City F.C.
- Marks & Spencer
- Match Hospitality
- Oak View Group
- PSV Eindhoven
- Rezayat Catering
- Sodexo Live!
- STH
- Top Golf
- Tottenham Hotspur
- Twickenham
- UEFA
- Vantage Finance
- World Rugby